But hold your horses before you start! Here are more than a few examples, with complementary links, to pique your interest. B2B Content Marketing – Adding value: content is what your prospects are actually searching for. These are actual marketing programs built by real companies, fighting in the content arena. Guidelines for creating search engine friendly web content that ranks high in Google. These examples will show you how to get your content emails opened, clicked, and read. Illustrations. Read More. The best examples of B2B blog posts share many similarities… Which allows us to form a blueprint for effective B2B content writing. (Future Food), Consumers Spoke, Big Food Listened: How the Food Market is Changing (Triple Pundit), Reformulating with less or no sugar in the clean label era (NewFood magazine), Avoid These Common Mistakes When Preparing a FSMA-Compliant Food Safety Plan (FoodQuality&Safety), Hygienic Plant Design for Allergen Management (FoodQuality&Safety), Validating Foreign Suppliers: The Basics and Red Flags (Quality Assurance & Food Safety), Re-thinking sustainability: the case for sustainable nutrition, The New Corporate Social Responsibility law in Italy (Agency work), Current Trends in Italy’s Food Retail Market, The impact of Brexit on the Irish agrifood sector, The import & export of food between China and the EU, New EU Official Controls Regulation – Implications For Authorities And Businesses, Why the BELFRIT Project Is a Step Forward for the European Food Supplements Industry (Long-form article), New age for flavours and beverages(newsletter), The Supplements Market’s Perfect Wave is Finally Here (article), Tech Start-up Makes Random Food Sampling a Thing of the Past (press release). In B2B writing, you must help your audience achieve a business goal. Back up claims with detail 8. B2B Content Marketing – Adding value: ... Download a PDF file of our Sample Content Document. Train item writers to devise effective and quality tests and exams. But B2B firms have found that content … The best examples of B2B blog posts share many similarities… Which allows us to form a blueprint for effective B2B content writing. Imagine if I told you that you could … But B2B firms have found that content marketing is a prove way to win market share and attract new prospects. There’s a lot to talk about, so let’s get started. In the tabs below you’ll find a few samples divided by content type. Today we are breaking down three real-world B2B content strategy examples. Social Media Manager. Content Writer Resume Examples. Use customer-led content … Article Writing & Content Writing Projects for £20 - £250. Email: Industrial Copywriter – Who, What and Why, http://swivelpole.com/us/news/2015/future-maintenance-includes-safe-work-practices/, http://hub.uberflip.com/h/i/45038047-why-engagement-metrics-matter, http://hub.uberflip.com/h/i/4925671-cut-the-bs-why-authenticity-matters-more-for-seo, http://hub.uberflip.com/h/i/3796285-how-to-write-a-headline-that-always-works, http://hub.uberflip.com/h/i/1604484-how-agile-is-your-content-marketing, http://hub.uberflip.com/h/i/1965600-email-metrics-what-to-track-and-why, http://hub.uberflip.com/h/i/1404918-how-to-define-your-readership, http://hub.uberflip.com/h/i/1261647-focus-makes-content-marketing-effective, http://hub.uberflip.com/h/i/568893-the-art-of-writing-simply, http://hub.uberflip.com/h/i/367788-to-get-your-content-read-give-your-readers-a-tour, http://hub.uberflip.com/h/author/499071-steve-maurer, Professionally Written B2B Case Studies For Industrial and Safety Products and Services, Working Remotely – 7 Tips from the Trenches, The Annoying Thing About Computer Solitaire is …. It’s time to learn how to develop a solid relationship with your SaaS writer for continued success. In a B2B context, when we say content, we usually mean press releases, case studies and whitepapers. The question of getting into B2B content writing comes up frequently with our 30 Days or Less to Freelance Writing Success alumni. Doug Kessler | July 4th, 2016 Thanks Mel! 5 B2B Email Examples to Inspire Your Own Email Marketing A 2018 study by The Data & Marketing Association found that B2Bs receive 52 percent more clicks than B2Cs (3.2 percent vs 2.1 percent). B2B Writing Create content that answers buyers’ key questions and influences their decision-making process, while reducing your time and effort Writing Samples Blogs Videos Web Pages Long Form Case Studies Is your time and energy being drained producing content? If you are like many other writers out there, the idea of writing content for a B2B … Content writers can make complex topics accessible to the layperson, or convince potential leads to follow through on a purchase. © 2019 Andrea Tolu content marketing writer and ghostwriter | Privacy, Let’s end the confusion on what “restaurant management software” really means. B2B writing is about helping a target audience achieve its business goal. If it sounds like B2B writing could be a good fit for you, don’t waste another minute writing for low-paying content … This is a quick-start guide to writing the 12 most popular forms of B2B content, from blog posts to white papers. In fact, it’s damn hard. Download the “29 B2B Content Marketing Examples to Copy for Killer Results” so you won’t forget to take action on it later. Writing B2B content Write first and then edit well. Let's connect on social media. The reasons they choose to buy are […] Fast. As its name suggests, B2B content marketing is the art of using content … Many of these examples earned the title of “best” because they struck a balance between being unique, creative, and informative. Use power words and stats 7. Editor’s note: You can’t have too many tips and tools to improve and inspire your writing. To create it, a brand surveys their audience to develop content for prospective customers. Keep your audience in mind and write in a way that addresses their concerns. Use "You" wherever possible 3. That’s why we’ve updated this article from a few years ago with new examples and some new tools. It’s an up-and-coming type of content marketing. 21 B2B email marketing templates. First up, we have the About page for Xero, an accounting tool for small … Our B2B Website Content Writing Guide is a website content writing sample and template collection that helps you finish writing your website content in a matter of days. It’s a market many sales writers overlook. B2B … And for that, they need B2B content writers. In fact, it’s damn hard. Secure test items and associated metadata. Steve Maurer Bylined articles for CDW’s family of publications StateTech Magazine; … In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. You’ll also need to ensure the content is professional and speaks … This is crucial. You also view all writing samples by industry, by writing type, and my client list.. Technology. Write for the reader first 2. If you’re stuck trying to figure out how to best deliver your content each week, check out these next few examples for some inspiration. I’ve written similar articles in the past, and whenever I do, people ask me for examples. Which B2B businesses do you think stand out in the industry? Example #12: Neil Patel. Peggy Dorf 10/30/20 Peggy Dorf 10/30/20. Here are some writing samples you can use: 50 Unique Ways to Repurpose Content; 17 Optimized Content … Writing great B2B content is not easy, Mike. Create content for your audience. Gordon describes each format, shows examples including a detailed video walkthrough, tells the going rates you can charge, and gives lots of tips to help you start writing … Peggy Dorf 10/29/20 Peggy Dorf 10/29/20. Here’s a quick overview of the skills you should look for in a freelance content writer: But there is a world of content opportunities waiting for B2B pharma organisations based on the inbound methodology. Samples; Fees; Contact us; Menu Toggle menu. You saw some examples above but here are even more B2B content … Writing content for companies is no different than writing content for any other online brand, the key is understanding a bit more about your chosen industry.